Our Story

Salvatore Zavatti, founder of Zavatti Vino, was born in the town of Cansano (historically spelled ‘Canzano’), Italy. Spending many of his years abroad, Zavatti maintained strong relationships with Cansano, and the wider region of Abruzzo (Ah-broot-so). Today, he continues to be an ambassador for the region, and has partnered with Abruzzo’s oldest winery ‘Italo Pietrantonj’ (Pee-et-tran-toe-nee), to share their tradition in Asia.



Being based in Hong Kong for over 23 years, and developing a strong understanding of the Hong Kong and Asian market, Salvatore founded Zavatti Vino to share the hidden gems that the Abruzzo region has to offer.

Demand for Italian food & beverage is growing rapidly in Hong Kong, although knowledge of the differences between each region’s offerings is still developing. Particularly within the wine industry, Abruzzese wines have a favourably distinct personality.

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The history of Abruzzo dates back to pre-Roman times, all the way to the Neolithic era. Ovid, the celebrated poet, was born in modern-day Sulmona, and is known as one of the three great writers of Italian literature. His works have been very influential and remain one of the most important sources of classical mythology. Another influential Abruzzese figure is d’Annunzio (1863-1938), a writer born in Pescara who became a prominent political icon. He influenced generations of Italian writers with his prolific works, which are considered highly original and are still strongly regarded today.

Abruzzo is also one of the most mountainous areas in Italy with many beautifully-preserved medieval and Renaissance-era mountain towns which continue to provide inspiration to those exploring the region. Roccaraso, for example, is an area which includes the biggest skiing destination south of the Alps.

The region faces the Adriatic Sea to the east via an enchanting coastline, and on the west by the Apennine mountain chain, including Gran Sasso with its peak, Corno Grande, the highest summit of the Appennines.

The dramatic landscape doesn’t just provide idyllic views, but the high altitude and unique microclimates result in land that is naturally suited place to cultivate vines.